On Friday 11 September 2020 GFI Group will hold its 5th Annual Charity Day to commemorate the colleagues lost in the World Trade Centre attacks.

Since 2004, Charity Day has supported hundreds of charities and we are proud to have raised almost $180 million globally. Our Charity Day each year is a much anticipated event for all employees and partners of GFI Group. We again hope to build on the success of previous years and continue to make a real difference to many people’s lives on a day that pays respect to those we have lost.

GFI Charity Day has evolved into an exciting, uplifting day! Celebrity attendance is extremely helpful as it substantially adds to the spirit of the day and ultimately drives the business. High profile personalities can raise significant sums by trading with our clients, raising millions of dollars for our charities around the world. It also gives the clients, charities’ beneficiaries and staff great pleasure to meet the many famous faces present.

Your application should be completed and returned by Friday 1 May 2020.


Amanda Holden
Damian Lewis OBE
Davina McCall
Dermot O’Leary
Dylan Hartley
Frank Bruno
Holly Willoughby
Jack Wilshere
James Martin
Jamie Redknapp
Jason ‘Foxy’ Fox
Joely Richardson
Katherine Jenkins
Lewis Moody MBE
Martin Brundle
Phil Tufnell
Philip Schofield
Sarah, Duchess of York
Sean Bean


  • Who is GFI Group?GFI Group Inc. (NYSE: “GFIG”) is a leading provider of wholesale brokerage services, clearing services, electronic execution and trading support products for global financial markets. GFI Group Inc. provides brokerage services, market data, trading platform and analytics software products to institutional clients in markets for a range of fixed income, financial, equity and commodity instruments.

    What is Charity Day?Charity Day is held every year on 11 September, or the closest working day to it, in memory of the 658 colleagues lost in the World Trade Centre attacks in 2001. It is a day on which we commemorate those no longer with us by raising funds for charitable works worldwide.

    How do we raise money?All GFI revenues worldwide on Charity Day, together with our affiliates BGC Partners, RP Martin and Sunrise Brokers, are donated to selected charities, as are all broker commissions for the day.

    How does the day work in the UK?On Charity Day celebrity ambassadors join us on behalf of charities, helping to bring energy and excitement to the day. They visit the trading floors to meet with the 1,000 brokers and are invited to take part in real trades with clients over the phone, guided at all times by a GFI broker. Charity Day runs from 08.00-16.00, during which each charity is given an allocated time to visit.

    What is expected of the celebrity ambassadors?We would hope that each selected charity bring between 2 – 3 celebrity ambassadors on the day. We request that each celebrity ambassador:
    – spends 1- 2 hours with us
    – speaks on the phone with clients and takes part in trades (guided every step of the way by our brokers)

  • – takes part in interviews with selected media present on the day (if they are happy to do so)
    – takes part in internal interviews (please see our Charity Day videos for examples)
    – uses their own social media platforms to promote the Charity they are supporting as well as GFI Charity Day in the run up to and on the day itself by posting, re-posting, following and sharing etc.

    What about the non-celebrity attendees?The GFI Charity Day is a fun day. In addition to your celebrity representatives you are welcome to bring along a small group (of no more than three people) from your charity. We also encourage charities with young beneficiaries to invite 2-3 families to join us for an action packed day. We request each charity to attend on the day for approximately 2-3 hours.

    How are the donations calculated?The Charity Day donations are allocated by GFI’s senior management. Many factors are taken into account from the annual revenue of the charity to the way in which the charity and their celebrity ambassadors engage with the day. It is GFI’s aim to distribute the Charity Day donations within 12 months of each Charity Day by way of either cash or stock transfer.

    Can the general public donate or get involved?Yes, the general public can donate to the Cantor Fitzgerald Relief Fund by visiting our website www.cantorrelief.org or by calling 212-829-4770.


  • Your application should be no more than 2 to 3 pages long, however
    feel free to attach any back-up information and images should you wish.
    Please ensure that all of the following information is included when
    submitting your Charity Day Application:
  • Name of charity and registered charity number in the UK
  • Charity representative contact details (name, telephone number & email address)
  • Head office address and website address
  • Mission statement / nature of charity’s work
  • Your most recent annual income from donations
  • Details of any statutory / government funding
  • Breakdown of income spend as follows:
  • - % of charitable spend

    - % of fundraising

    - % of other costs

  • Please feel free to include any additional (brief) notes to support the above
  • Details of specific projects the charity is looking to deliver in 2020/2021 and the funds required
  • Names of celebrity patrons / ambassadors who have confirmed that they would support your charity on the day if your application is successful
  • Please include any supporting communications you may have received from your ambassadors as this may enhance your application
  • A prospect list of other celebrity patrons / ambassadors with whom you have a current relationship and who would be a potential ambassador if you were successful
  • Confirmation that the charity will accept payment by stock or cash


  • If you are a non-profit charitable organization and wish to be considered to participate in GFI Group’s Annual Charity Day on Friday,
    September 11, 2020
    please complete this application and return it by Friday 1 May 2020.

    Due to the volume of applications we receive, it may take several months before we are able to respond to each application.

    Submitting your Application:
    Please email your application to the Charity Day team at: charitydaylondon@bgcpartners.com

  • For more information:
    Please visit www.cantorrelief.org